During their stay in Bangkok SUPERFLEX were inspired by the copy industry in Thailand and the cultural identity debates taking place locally around this industry. Together with hansenmadsen (a clothing design group in Copenhagen), they were invited to take part in the opening show at the Copenhagen Fashion Fair. Having decided to use the SUPERCOPY tool for their presentation, they presented three catwalk models dressed in copied brands with SUPERCOPY stamped boldly on the outside of the fabric; all the clothing was bought at a market in Bangkok.