Activities/Solo exhibition at Galeria Vermelho: FREE BEER - counter game strategies.

2007

11 Sep Solo Exhibition

Solo exhibition at Galeria Vermelho: FREE BEER - counter game strategies.
Photo: Superflex

A new version of FREE BEER that will be displayed at the gallery Vermelho. It relies on a partnership with Cervejaria Germania which besides producing the beverage adjusting the recipe to the Brazilian palate, will also distribute the product. The association between Germania and FREE BEER meets one of the prime objectives of the project, since it builds an open business, which, starting from a real product, questions the copyright system, in relation to intellectual property. The FREE BEER will also be featured in the exhibition by a series of machines Counter-game strategies. In a game format, the machines, whose rules will be displayed next to them, simulate the fashion of the social economic system, with its production and distribution, competitiveness, collaboration, earnings and profit. These machines will be spread around the gallery and visitors will be able to handle them freely.

Tagged: beer, brasil, free, game

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