Activities/Free Shop, Helsinki

2010

25 Oct Release

Free Shop, Helsinki
Photo: Superflex
SUPERFLEX’ IHME Edition Free Shop has been surprising city dwellers since the autumn by momentarily transforming shops in the capital region into the Free Shop – a shop where anything the customer wants to purchase is free.



Excerpts from IHME press release:

SUPERFLEX´s installation created for the IHME Contemporary Art Festival is a film and sculpture titled Modern Times Forever (Stora Enso Building, Helsinki). The work shows the Stora Enso building at Kanavaranta 1, Helsinki. The film will be shown in Helsinki Market Square on a 40m2 LED screen, so that the original building can be seen simultaneously with the building in the film. In the film the building changes all the time. The film lasts ten days, i.e. the work lasts as long as its exhibition period. This continuous exhibition period means that the film can be watched 24 hours a day for ten days.



The presence of the IHME Project will add a new temporal dimension to the urban space. Apart from being present in our everyday lives, quietly changing for ten days, the film´s time races ahead at an estimated several-hundred-year gallop each day. The film is a fiction about what could happen to the Stora Enso building as an architectural and ideological symbol, over the next few thousands of years, if the days of humankind come to an end, and only time and the weather affect the building. Via the decaying image of Stora Enso’s headquarters, the work raises issues of climate change, urban planning, Finland’s industrial history, and changes in economic structures. Turn your everyday route towards the Market Square and take a look at the future!



The Stora Enso building is an important cityscape landmark, whose style has prompted discussion ever since it was built. The building, referred to by the locals as "the sugar cube", is Alvar Aalto´s design and was completed in 1962. Its clean white modernist exterior has been an object of love and hate ever since its completion - especially since the spot was previously occupied by a Neo-Renaissance urban palace, the Norrmén house, designed by Theodor Höijer.



IHME Days Saturday is dedicated to discussion of SUPERFLEX´s work and related questions. SUPERFLEX will be present to discuss their IHME Project 2011 on Saturday April 2nd. The programme includes eg. a lecture by Professor Emerita Riitta Nikula, on the history of the Stora Enso building, the discussion that took place around it, and its significance for the change in urban values. The architect Mikael Sundman will talk about the future of the Katajanokka area from an urban-planning perspective. Take a look at the IHME Days timetable and come to listen and discuss!



The film ends on Saturday 2.4.2011 at 21.00. There will be a considerable gathering there to watch the film´s climax in the Market Square on Saturday at 20-21. Do come along. All this will happen only once, let´s share it together!



SUPERFLEX’ IHME Edition Free Shop has been surprising city dwellers since the autumn by momentarily transforming shops in the capital region into the Free Shop – a shop where anything the customer wants to purchase is free.

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