Tools/Arken

Arken

Year: 2001

Proposal for a new logo for the Arken Museum of Modern Art. The name and the architecture of the museum are based on the biblical story of The Ark. The museum being located in one of the first large multicultural communities in Denmark, SUPERFLEX propose adding the Arabic name of this story to the logo, since the same story also appears in the Koran. The Museum rejects the proposal for fear of appearing too tied to the locality. Graphic design in collaboration with Rasmus Koch

Model photo: Superflex
 
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