IF VALUE, THEN COPY / MËNA HE UARA,
This modification of the intellectual property premise and mantra “If value, then right” is screenprinted onto t-shirts in both Mäori and English languages. Referencing the illegal knock-off t-shirt and economies of fake goods, this project suggests that intellectual and visual forms be freely used and made available across cultural
The Mäori translation of the statement was made by Kotuku Dibble, programme leader of Mäori media studies at Manukau Institute of Technology.
Visitors can purchase a t-shirt (red or black) from the person working at the installation or they can bring a shirt of their own choice.
The shirt is then silkscreened with 1 or both statements.
The installation was developed for SUPERFLEX solo show "IF VALUE, THEN COPY" at ARTSPACE NZ, 2008, Curated by Brian Butler