Rebranding Denmark is an LED-display which shows an animated version of a Danish burning flag in 8 steps. Rebranding Denmark has its starting point in the political crisis in Denmark from 2006 known as the Cartoon Crisis. Denmark was condemned by the international Islamic world due to the publication of 12 cartoons of the Prophet Muhammad in a Danish newspaper. As a result large demonstrations and attacks on Danish Embassies followed in many countries in the Middle East. Here, burning the Danish flag also became a symbol of the revolt.