Tools/Supercopy/ Haacke Hermès

Supercopy/ Haacke Hermès

Tagged: copy
Year: 2015

Supercopy/ Haacke Hermès is a modification of the Hans Haacke’s Blue Sail (1964–1965) in which a fan is blowing air under a taut blue sail that is bobbing on the waves. Attached to the ceiling with four cords and weighed down at the suspension points with lure weights, the sail is held in place despite its flowing movement. SUPERFLEX has exchanged the blue sail with fake Hermès scarves and thereby alters the conceptual focus of Blue Sail, which reveals reciprocal dependencies in an abstract way, aligning it towards a concrete concern with copyright law and appropriation strategies.

Photo: Andreas Zimmermann

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