Activities/Copy Light and If Value, Then Copy, Artspace NZ


25 Oct Solo Exhibition

Copy Light and If Value, Then Copy, Artspace NZ
Photo: Superflex

Exhibition dates: 25 October - 22 November Curated by Brian Butler Extract from handout at ARTSPACE: The SUPERFLEX exhibition at ARTSPACE seeks to challenge the excessive ownership and control of ideas and visual culture through copyright, trademarks and intellectual property legislation. What happens to the value of an invention, object, concept or design when it is copied? Is this value enhanced and furthered or simply dissolved? Lawyer and founder of the Creative Commons Lawrence Lessig says: "There has never been a time in history when more of our "culture" was as "owned" as it is now. And yet there has never been a time when the concentration of power to control the uses of culture has been as unquestioningly accepted as it is now." The SUPERFLEX projects at ARTSPACE question the function and outcome of controlling intellectual property, but also offer ways to free up the system and escape its strictures. These projects occupy the space between an original and a copy; an in-between mode of working that has the potential to disrupt convention. A sense of humour is also an important part of this approach, and it may be that this sensibility wields the most political agency where the collective understands the capacity to change things through the lightness of play. Copy Light Copy Light consists of a workshop where a series of famous and popular lamp designs are fabricated and hung in the main gallery. Images representing iconic lamps such as the Billberry A338, the VP globe, the Bubble and Opera suspension, are photocopied onto transparencies and attached to a basic cubic lighting structure. These new lights are constructed and hung in ARTSPACE's main gallery gradually filling and illuminating the space over the span of the exhibition. Copy Light is seeking the borders between a copy and its original. Through this manufacturing process a copy of a copy turns into something new: an original lamp that communicates the problems of the current copyright system. IF VALUE, THEN COPY / MÄ’NA HE UARA, TÄ€RUAHIA This modification of the intellectual property premise and mantra "If value, then right" can be screenprinted onto t-shirts in both Māori and English languages. Referencing the illegal knock-off t-shirt and economies of fake goods, this project suggests that intellectual and visual forms be freely used and made available across cultural domains. Both COPY LIGHT and the statement "If value, then copy"is developed and used within the context of COPYSHOP ( ), an ongoing project initiated by Copenhagen Brains and SUPERFLEX in 2005. The Māori translation of the statement was made by Kotuku Dibble, programme leader of Māori media studies at Manukau Institute of Technology. Students from Elam School of Fine Arts, Auckland will be participating in both the Copy Light and If Value, then Copy production workshops, discussing the projects with visitors and manufacturing lamps and screenprinted t-shirts. T-shirts bought at ARTSPACE are $25. You may bring your own t-shirt to be screenprinted free of charge. Screenprinting takes place throughout the week. FREE BEER Think FREE BEER as in Freedom of Speech, not free beer. FREE BEER is a project initially developed by SUPERFLEX and students at the Copenhagen IT University. The project applies modern free software and open source methods to a traditional "real-world" product, beer. The recipe and visual identity for FREE BEER is published under a Creative Commons license making it accessible to all who would like to brew and make money on it. SUPERFLEX has further developed this project in collaboration with numerous microbreweries throughout the world, including Japan, Germany, the UK, and Brazil. Through this process the recipe has changed and progressed as it meets local conditions and variations. Importantly, the FREE BEER project specifically engages with the commercial economy of beer production and distribution. FREE BEER not only draws attention to the possibilities of working outside intellectual property legalities, but provides a viable economic means of generating profit from a free idea that is not shackled by restrictive legislations. For the exhibition at ARTSPACE, SUPERFLEX is presenting FREE BEER (version 4.1: Code name ARTSPACE) brewed by the Steam Brewing Company. Local artist Simon Cuming has also brewed a batch of unique FREE BEER in the gallery beginning the process on opening night. This batch of beer modifies the 4.1 recipe initiating the possibility of producing a 4.2 version and continuing the free evolution of the original idea. In this regard, ARTSPACE will also seek to explore the potential of FREE BEER (version 4.1: Code name ARTSPACE) as an economic model for funding artistic production within the framework of the gallery. The FREE BEER initiative has gained extensive international recognition and more information about the project can be found at FREE BEER (version 4.1: Code name ARTSPACE) Available for private and commercial purchase: $2 per bottle $40 case of 24 Cash only Please enquire at ARTSPACE office for more information. Closing Party: Saturday 22 November, 3pm The Copy Light installation will be dismantled and Copy Light Lamps will be auctioned at the closing party along with more FREE BEER! Beer Quiz Night: Tuesday 18 November at D.O.C, 352 Karangahape Rd A chance to win a Brewcraft start-up kit and other FREE BEER related prizes! SUPERFLEX member Bjørnstjerne Reuter Christiansen comes to Auckland and ARTSPACE as part of a residency at Elam School of Fine Arts, The University of Auckland. Selected SUPERFLEX exhibitions include 27th Sao Paulo Biennial (2006), Supershow / I was paid to go there, Kunsthalle Basel (2005), Self-organise / Guaraná Power, Redcat Gallery, Los Angeles (2004), Utopia Station, 50th Venice Biennale (2003), SUPERFLEX tools + counter-strike, Rooseum, Malmö (2002), upcoming shows are: Prospect 1, New Orleans and a solo show at the South London Gallery. ARTSPACE Level 1, 300 Karangahape Road, Newton PO Box 68418, Newton, Auckland, 1145 New Zealand

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