Tools/Good Copy, Bad Copy

Good Copy, Bad Copy

Year: 2006

Demonstration signs with different statements related to copyright, trademark, intellectual property and free speech. Two persons in costumes, one being a Guaraná seed the other a copyright-C toured the exhibition while making contact with the visitors in an annoying and playful manner, respectively. The demonstration was a response to the censorship executed by the president of the Sao Paulo biennial foundation, Manoel Francisco Píres da Costa, who forbade the biennial curators from displaying the Guaraná Power soft drink as well as any references to the product. In order to bring attention to the struggle of the guaraná farmers, SUPERFLEX responded by self-censoring the label even more. SUPERFLEX not only removed the name of the product but added a black strikethrough on all text in the biennial reader related to SUPERFLEX and the project. In addition a huge Guaraná Power party was held the day before the biennial opening and the soft drink was distributed in the park outside the biennial building during the opening. Installation made for the 27th São Paulo Bienal, Brazil, 2006, curated by Lisette Lagnado, Adriano Pedrosa, Cristina Freire, José Roca, Rosa Martínez and Jochen Volz. The piece was later exhibited at Museo de Arte Contemporaneo de Santiago de Chile, 2007.

Photo: Superflex

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