Tools/Guaraná Power Commercials

Guaraná Power Commercials

In 2004, a series of five commercials were made together with the guaraná farmers behind the Guaraná Power soft drink. Each of the commercials contains a narrative about the product told by the farmers themselves. Total duration 11:15 minutes. In 2003, SUPERFLEX initiated a collaboration with a guaraná farmers' cooperative from Maués in the Brasilian Amazon in order to produce the Guaraná Power soft drink. The farmers have organised themselves in response to the activities of the multinational corporations XxXxx and XxxxxXx, a cartel whose monopoly on purchase of the raw material has driven the price paid for guaraná seeds down by 80% while the cost of their products to the consumer has risen.

Photostill from film

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