Reminiscent of the commercial signage frequently found in urban landscapes and generally located on the tops of façades or buildings, Come Hell Or High Water translates the familiar phrase into a text-based installation, consisting of an illuminated signboard made with ocean blue LED letters mounted on a wall.
Come Hell Or High Water repurposes the aesthetics of commercial signage to rebrand the end of humanity. As our surroundings are changing at an increasing pace we seem unable to change our behaviour and patterns of consumption. Perhaps our footprint on this planet has already set an inevitable course from which it is too late to deviate. Perhaps we overestimate our ability to self preserve. Regardless, the evolution of planet Earth continue.