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Non-Alcoholic Vodka

Non-Alcoholic Vodka Tower, 2006 installed at von Bartha, Basel, 2015. Detail. Photo: Andreas Zimmermann
Non-Alcoholic Vodka Tower, 2006 installed at von Bartha, Basel, 2015. Detail. Photo: Andreas Zimmermann

Non-Alcoholic Vodka has the taste of vodka but does not contain any alcohol. The formalities of the product are all present: the logo and packaging resembles that of commercial vodka brands, but the essence of the drink – and the risk – is removed. Made in 2006, before non-alcoholic drinks became mainstream, the work aims to empty a commercial product of its substance so that it exists entirely as branding.

Non-Alcoholic Vodka can be manifested in different versions: individual bottles, a bar, a serving plate with glasses, and a poster. It is often displayed as a pyramidal tower of bottles stacked on mirrored squares. Resembling a display in a store, the mirrors reproduce the bottles to infinity, so that the vertiginous effects of drunkenness (and commodification) are evoked in the design; the reflections highlight the contradiction between the restraint implied by the non-alcoholic drink and the immoderation of marketing. 

Graphic design by Rasmus Koch Studio.

Year
2006
Topic
Transformation Of Power
Press Photos
High resolution
Non-Alcoholic Vodka Tower, 2006 installed at von Bartha, Basel, 2015.
Non-Alcoholic Vodka Tower, 2006 installed at von Bartha, Basel, 2015. Photo: Andreas Zimmermann
Non-Alcoholic Vodka Tower, 2006 installed at von Bartha, Basel, 2015. Detail.
Non-Alcoholic Vodka Tower, 2006 installed at von Bartha, Basel, 2015. Detail. Photo: Andreas Zimmermann
Non-Alcoholic Vodka Tower, 2006 installed at von Bartha, Basel, 2015. Detail.
Non-Alcoholic Vodka Tower, 2006 installed at von Bartha, Basel, 2015. Detail. Photo: Andreas Zimmermann
Non-Alcoholic Vodka installed at The Dolder Grand Hotel, Zurich, 2016.
Non-Alcoholic Vodka installed at The Dolder Grand Hotel, Zurich, 2016. Photo: Conradin Frei
Non-Alcoholic Vodka installed at The Dolder Grand Hotel, Zurich, 2016.
Non-Alcoholic Vodka installed at The Dolder Grand Hotel, Zurich, 2016. Photo: Conradin Frei
Non-Alcoholic Vodka installed at The Dolder Grand Hotel, Zurich, 2016. Detail.
Non-Alcoholic Vodka installed at The Dolder Grand Hotel, Zurich, 2016. Detail. Photo: Conradin Frei

Other Transformation Of Power works

Non-Alcoholic Mezcal

Non-Alcoholic Mezcal

All That We Know

All That We Know

Connect With Me

Connect With Me

Western Rampart

Western Rampart

The Mærsk Opera

The Mærsk Opera

Flagship Shelters

Flagship Shelters

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Email
contact@superflex.net
Phone
+45 27 83 28 22
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