If Value Then Copy is a series of unique paintings with a text motif, combined with a colour scheme inspired by a selection of global currencies. First conceived as a slogan for the work Copyshop, it questions the idea of rights to immaterial works and ideas. Within the copyright regime, every commodity and concept is by default assigned ownership, and thus becoming incorporated within a global system that functions to protect and defend its perceived value.
The underlying principle of copyright is formulated as 'If value then right', referencing the highly questionable legal dictum that all unauthorised copying is considered theft and is punishable by law.
The three paintings thus point to this uniformity of commercial mass production. At the same time, the slogan challenges the very idea of originality, authorship and value. Is any idea truly original? Can one claim ownership of immaterial goods? How do we even evolve if not by mimicking and copying what is already surrounding us?
If Value Then Copy was developed within the context of Copyshop, 2005, a collaboration between Copenhagen Brains and SUPERFLEX.